個人簡介：
2019年6月加入南方科技大學(xué)商學(xué)院，主要研究方向：消費者行為學(xué)，行為決策等。
工作經(jīng)歷：
2015.03-2019.05 南京大學(xué)商學(xué)院營銷與電子商務(wù)系
教育背景：
比利時魯汶大學(xué)，市場營銷，博士（導(dǎo)師：Luk Warlop & Sabrina Bruyneel）
北京大學(xué)心理系，應(yīng)用心理學(xué)，碩士（導(dǎo)師：謝曉非）
芬蘭赫爾辛基大學(xué)，心理學(xué)，交換學(xué)生（導(dǎo)師：Heikki Summala）
北京大學(xué)光華管理學(xué)院，人力資源管理，本科
研究領(lǐng)域：
消費者行為
決策與判斷
進(jìn)化心理學(xué)
依戀理論
學(xué)術(shù)成果：
代表性論文：
Publications:
Li, Y. J., Janiszewski, C., & Liu, Y. *(Accepted). The Anticipated Regret of a Lost Opportunity: When Adding a Second-period Incentive Reduces the Appeal of a One-Period Promotion. Journal of Consumer Psychology (ABS4*, FT50)
Liu, Y., Li, Y. J. *, & Zhang, H (2022). Uncertainty Reduces Rejections of Unfair Offers in the Ultimatum. Current Psychology.
Li, L., Liu, Y., & Li, Y. J.* (2019). Frozen by stress: Stress increases scope insensitivity. PloS one, 14(10).
Li, Y. J., Lu, S., Lan, J., & Jiang, F.* (2019). Feel Safe to Take More Risks? Insecure Attachment Style Increases Consumer Risk-Taking Behavior. Frontiers in psychology, 10, 874.
Li, Y. J., & Gong, H.* (2018) Being a Parent Together: Parental Role Salience Promotes an Interdependent Self-construal. Frontiers in Psychology, 9, 1462.
Li, Y. J., & Liu, Y.* (2018). Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology, 9, 1523.
Li, Y. & Xie, X.* (2009) The Analysis on the Driving Behaviour of Full-score Drivers in China. Advances in Transportation Studies. Vol. XIX., p.5 (EI).
Working papers:
Li, Y. J., Lin, S., Gong, H.* Wang, X. & Janiszewski, C. (Invited Revision). Time is shrinking from the eye of AI: Algorithmic recommendation increases impatience.
Liu, Y. & Li, Y. J.*, Zhang, R. (Invited Revision). The sunk cost bias looms larger under stress.
Liu, Y., Yang, X., & Li, Y. J. * (Invited Revision). When Going Green Backfires: The Influence of Environmental Commitments on Crowdfunding Success.
科研項目：
Yuanyuan Li (PI), Sabrina Bruyneel (KU Leuven), Baba Shiv (Stanford Uni.)國家自然科學(xué)基金，青年科學(xué)基金項目 – “我心癢癢：探索癢對消費者獎勵尋求行為的影響以及心理機(jī)制研究”, 2016–2018，18.5萬元。
